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case study

client: Bija

Location: London, St. James Market

sector: cafe

Bija, an award-winning Indonesian coffee shop in St. James’s Market, London, is redefining the city’s café scene with premium single-origin beans from Sumatra and Java. Powered by Redber’s commercial setup and expert support, Bija delivers a rich, authentic coffee experience that has already earned them the title of Best New Coffee Shop of the Year 2025 at the London Coffee Festival.

With a warm, culture-inspired design and a commitment to sustainability, Bija has built a loyal customer base that values quality, craft, and story-driven coffee. We’re proud to be part of their journey, helping them serve 10,000+ cups in under 3 months and reach 100,000+ online views.

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summary

  • Challenges

    • Needed a coffee machine setup that could handle without compromising on quality
    • Seamless installation process with minimal disruption to shop operations
    • Premium Indonesian coffee that reflected their brand’s commitment to authenticity and excellence

  • Solutions

    • Installed a La Marzocco KB90, a high-performance commercial machine designed for reliability and speed
    • Delivered and setup, ensuring efficiency and zero downtime
    • Expertly roasted Indonesian single-origin beans, including Sumatran Mandheling and Java Arabica
    • Curated a custom coffee offering that aligned with Bija’s brand identity and customer expectations

  • Results

    • Seamless setup enabled Bija to launch without delay or disruption
    • 10,000+ cups in just 2.5 months
    • Named Best New Coffee Shop of the Year 2025 by the London Coffee Festival
    • Ranked with 100,000+ online views
    • Reinforced Bija’s reputation for delivering exceptional, authentic coffee rooted in Indonesian culture

Trusted by Top Coffee Businesses

From day one, Redber Roastery has been a key partner in Bija’s journey, believing in our vision to bring authentic Indonesian coffee to London. They provided us with a high-performance coffee machine and sourced exceptional single-origin beans like Sumatran Mandheling and Java Arabica, ensuring every cup meets the highest standards.

Their seamless setup and support let us focus on what matters most—delivering a great coffee experience. In just 2.5 months, we’ve served over 10,000 cups and gained significant online traction, ranking #2 in St. James’s Market trending searches and #15 among St James's hidden gems, with over 100,000 searches online for Bija.

Thanks to Redber, we’re able to showcase the rich, nuanced flavours of Indonesia while staying true to our values of sustainability and excellence. We’re grateful for this partnership and truly value Redber as a trusted collaborator on this journey.

Devi

Founder, Bija Coffee
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WHY OUR SOLUTION WAS THE PERFECT FIT FOR BIJA

The solution we provided for Bija was tailored to meet the demands of a high-traffic specialty café. By combining La Marzocco KB90’s precision engineering with Redber’s expertly roasted Indonesian single-origin beans, Bija was equipped to consistently serve barista-quality coffee—even at peak volume.

This partnership allowed Bija to confidently showcase the authentic flavours of Indonesia, delivering an exceptional customer experience and securing their title as Best New Coffee Shop of the Year 2025. Together, we helped position Bija as a standout destination for premium coffee in the heart of London.

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